- clay.com
- Sep 7 – Oct 6, 2026
Clay
This is Clay’s field across the last 30 days, from Sep 7, 2026 to Oct 6, 2026.
Six movements in the last 30 days got close to Clay’s customers’ jobs
Captello Intelligence Cards score the lead at the event badge scan or meeting check-in, not after the list syncs
HubSpot Docs state enrichment runs on Starter, Professional and Enterprise, and “Data enrichment does not consume HubSpot Credits.”
Gong Ships enrichment under a named program, Mission Callisto, aimed at revenue teams
Cognism “MCP & API access” listed on both Standard and Pro, marked “New”
Zoom Pitches one revenue OS that unifies buyer intelligence, customer conversations, and revenue execution
Salesforce Hunter ships
Nine new models and data sources Clay could build on
Claude Sonnet 5.5 Model drop from Anthropic
What it could let Clay do, a hypothesis. Could cut what each research run costs, so the agent reads more accounts per credit and finishes a list the same day.
Claude Opus 5.5 Model drop from Anthropic
What it could let Clay do, a hypothesis. Could trim the cost and the wait on long research runs, without expecting better answers than the older model gave.
Agent Ultra Data source from Exa
What it could let Clay do, a hypothesis. Could let Clay route list-building lookups to a research swarm, filling an account list in one call instead of several passes.
Beam Model drop from Reflection AI
What it could let Clay do, a hypothesis. Could let Clay run enrichment agents on cheaper open weights, so agents switch on inside the plan the buyer already pays for.
GPT-6 Sol and Luna API price cut LLM update from OpenAI
What it could let Clay do, a hypothesis. Could halve the model bill behind every enriched row, leaving room to run agents inside the plan people already pay for.
Agents API LLM update from OpenAI
What it could let Clay do, a hypothesis. Could let Clay hand more of a play to a managed agent instead of wiring every step on the canvas.
Qwen3.8-Max Model drop from Qwen
What it could let Clay do, a hypothesis. Could let Clay run bulk account research on open weights, cutting the cost per enriched row.
Mistral Large 4 ‘Le Chonk’ Model drop from Mistral
What it could let Clay do, a hypothesis. Could give Clay’s research agents a bigger model, so a data pull that took days finishes in hours.
GPT-6 Sol and Luna Model drop from OpenAI
What it could let Clay do, a hypothesis. Could halve what each enrichment or research call costs, so credits stretch further on the plan they already pay for.
The six movements around Clay in detail, newest first
Skip the steps
Captello: Intelligence Cards score the lead at the event badge scan or meeting check-in, not after the list syncs
- Qualification moves to the moment of capture, which is the anchor’s own job of showing reps why an account qualified before they work it.
HubSpot: Docs state enrichment runs on Starter, Professional and Enterprise, and “Data enrichment does not consume HubSpot Credits.”
- Enrichment rides along with the CRM seat, so a separate data contract starts to look optional.
Gong: Ships enrichment under a named program, Mission Callisto, aimed at revenue teams
- A conversation-intelligence vendor now sells enrichment itself, the anchor’s core job, to the same revenue-team buyer.
Cognism: “MCP & API access” listed on both Standard and Pro, marked “New”
- MCP access lets agents pull Cognism data directly, overlapping the anchor’s provider-aggregation pitch.
Zoom: Pitches one revenue OS that unifies buyer intelligence, customer conversations, and revenue execution
- Buyer intelligence bundled with revenue execution hits the anchor’s system-of-record factor. Zoom isn’t on the established-players file.
Salesforce: Hunter ships
Hunter ships: it “helps business-to-business salespeople find leads and craft outreach emails”, with most new features generally available
- The CRM where Clay’s records land now finds leads and drafts outreach itself.
Clay and the players it plays against, factor by factor
| Player | Public pricing | Usage-based billing | Many data sources | Own verified data | Autonomous outreach | Built-in CRM | Public buying signals | Agents in the plan |
|---|---|---|---|---|---|---|---|---|
| Clay | full | full | full | low | low | low | mid | high |
| HubSpot | full | low | low | mid | mid | full | low | high |
| Salesforce | full | low | none | low | high | full | low | low |
| 11x | none | mid | high | low | full | low | high | mid |
| Apollo.io | high | low | high | full | low | mid | low | mid |
| Cognism | none | mid | low | full | low | low | low | low |